BD Onclarity™ HPV Assay
creative and art direction, brand creation, creative concepts, video and more
Gold + Silver Winner
muse creative awards 2026
At Audacity Health, we worked with BD (and the transition to Waters) to develop a rallying cry that cut across all audiences: Get it Done. While we tailored messaging to each audience across a variety of deliverables, our end message was always the same. In the fight against cervical cancer, breaking down barriers and getting testing done matters. As ACD of design, I led the end-to-end visual and sound expression spanning from brand identity, audience-specific color system that easily orients sales and general audience to clinician, lab and patient-specific material, social media, internal brand reveal video, animated explainer and how-to videos, background music and voiceover talent selection, presentation decks, sales assets and experiential design. From a 12-page custom website and tailored animated digital banners down to a custom pen to look like the self test itself, every touchpoint was thoughtfully designed as part of one cohesive world.
Brand Identity won a 2026 Gold Muse Creative Award and the campaign won a 2026 Silver Muse Creative Award.
Visual Expression
Creative Concept
