Medtronic
creative + art direction, storyboarding, illustration, animated digital ads
At audacity health, we worked with Medtronic to craft a compelling brand concept along with memorable messaging that got to the heart of the Medtronic Nellcor System. The ultimate goal was to differentiate Nellcor from the competition in a way customers could easily repeat back. Nellcor Pulse Oximetry looks at every heartbeat to ensure timely and sensitive readings. For both external and internal audiences this theme struck a chord: whether on the front lines or on the Nellcor team, you never miss a beat. Using a combination of animated illustration and stock footage, we weaved together a human-centered story that complimented the concept, introduced the technology, and spoke to Nellcor’s larger mission.
