GeneDx
creative and art direction, visual expression
Silver Winner
muse creative awards 2025
Creative Concepts
To help bring awareness to the value of starting with comprehensive genetic testing, GeneDx engaged audacity health for support in developing strategic messaging, visual expression and multiple creative concepts. We used both print and digital executions to introduce GeneDx to healthcare providers, and further developed targeted campaigns. As ACD, I was tasked to come up with compelling concept ideas and a full visual expression of colors, typography, custom design elements and iconography to represent GeneDx’s robust genome and exome data and trusted guidance.
