explainer video

gold winner
muse awards 2022

We also developed an animated video for Grail to explain the technology behind this test and it’s process, to help both clinicians and patients know when this test should be used, what their results will look like, and what to do with them. We are taken through a journey of a patient as cues appear as reminders to be proactive of his health, as well as learn more about the Galleri testing process. This video was meant to help establish and launch the test while encouraging both patients and healthcare providers to check for cancer routinely and raise awareness that this simple blood test is now an option for patients to request from their physicians.

At the beginning of this project, I compiled a few art style / mood board options for the client to choose from, in which animations could be portrayed as. They chose a minimalistic sketch-like direction which I digitally drew and edited to their liking. The end result feels approachable with a subtle human touch. I made sure to feature the new color palette we developed for them appropriately, highlighting key features in primary colors, selecting music that is tranquil yet warm and choosing a voice-over actor with a nurturing quality to blend all the branding and messaging together in an inviting way.