Cedars Sinai
art direction, illustration
Audacity was tasked to create an ad for Cedars Sinai’s Precision Biomarker Labs which have novel proteomic assays. Proteomics is the study of interactions, function, composition, and structures of proteins and their cellular activities. Proteomics provide a better understanding of the structure and function of an organism. To gracefully represent this action in a relative form, I visually blended the ribbon from a dancer’s still frames. The overlayed ribbon then took shape of a protein structure. Client loved it so much they framed it and showcased it the office.
