BD Biosciences

art direction, advertisement campaign, animated digital banners + emails

This client wanted to express to the world how their new line of reagents stood out from the rest. Brainstorming with Audacity, I was inspired by the high contrasting colors of BD Bio’s products. Blue and yellow were the first two they wanted to feature and release to the public. In relation to butterflies, which are transformative creatures, they represent new beginnings and come in an array of colors. Mass emergence of butterflies is an eye-catching, natural-occurring phenomena influenced by favorable conditions, and found it fitting to use in this campaign. By filling the layout full-bleed with butterflies, we attract the audience with simplicity and grace.