BD Biosciences
art direction, advertisement campaigns, digital banners, animated emails, conceptual design imagery guide
What started off as a creative concept for one product, an idea evolved to restructure a new set of rules for future concepts. They wanted to express how their line of reagents stood out from the rest. When we started, I was inspired by this idea of a bright yellow butterfly in high contrast with a bunch of blue ones to showcase the two colors of the client’s newest reagents.
“Life in Color” Conceptual Design Imagery guide
We create a whole new set of visual guidelines to creatively align yet extend their corporate branding in a cohesive theme. The overarching theme became “Life in Color" to represent the study of biology, at it’s highest and most vibrant form. A full and extensive guide was developed to help navigate imagery choice for future concepts. The “Life in Color” theme came in 3 categories: Natural Elements, Lab Transformed and Science Elevated. The themes could also be blended as well. Please let me know if you’d like to learn more about these specific, yet necessary guidelines within this industry.
Natural Elements
Lab Transformed
Science Elevated
Blended
